The vertex form of the quadratic expression is in the form:
$$y = a(x+h)^2 + k$$
The vertex form of the quadratic expression describes the location of the vertex of the parabola. The vertex is the point in the parabola where the slope is 0, and is also the point where the line of symmetry across the parabola. Aside the $x$, the vertex form contains 3 coefficients, $a$, $h$ and $k$.
The $a$ coefficient
The a coefficient describes the degree of stretch or compression in the parabola (Figure 1). The $a$ coefficient manipulates $a$ squared term, thus the same exponential trend is produced, but is stretched or compressed according to the value of $a$.
If the $a$ is greater than 1, then the parabola is stretched. An $a$ value of less than 1 is compressed. If the $a$ value is negative then the parabola is upside down.
The $h$ coefficient
The $h$ coefficient describes where on the $x$ axis the vertex is (Figure 2). The $x$ coordinate of the vertex is the negative of the $h$ value, so an h value of + 1 means an $x$ coordinate of -1, while an $h$ value of - 1 means an x coordinate of +1.
The vertex of a parabola is at the point where $x = 0$, as 0 squared is 0, while positive and negative values either side of 0 have increasingly large outputs when squared. As the $h$ value modifies the $x$ value prior to being squared, this has the effect of changing where this midpoint 0 is. This is also why the $x$ coordinate is the negative of the $h$ value. An $h$ value of –3 would change an x value of +3 to be effectively 0 prior to squaring, thus moving the entire parabola to $x = 3$.
The $k$ coefficient
The $k$ coefficient changes the $y$ coordinate of the vertex. Unlike the other coefficients which need some interpretation, the $y$ coordinate of a vertex is directly the $k$ coefficient in the vertex form (Figure 3).
The $k$ coefficient as an addition term applied after the other terms in the expression has the effect of directly moving the parabola along the $y$ axis.
The vertex form is a useful for of a quadratic expression if you wish to analyze features of the vertex, such as if the parabola describes a flight path, the maximum height reached.